-
How Zomato Created a Market That Didn’t Exist: A Story of Changing Indian Consumer Behaviour
Published by
on
Continue reading →: How Zomato Created a Market That Didn’t Exist: A Story of Changing Indian Consumer BehaviourWhen Zomato was founded in 2008 (as FoodieBay), India, with an internet penetration of only 4-5%, didn’t have a food delivery market in the way we understand it today. Ordering food online wasn’t a habit, in fact, it was barely a concept. Most people dined out, called local restaurants for…
Hello,
This is Anuj Jha
Welcome to One Cup Coffee, my curious corner of the internet dedicated to understanding how the world works, especially where marketing, politics, and culture collide. I love unpacking big ideas through storytelling, thoughtful case studies, and personality-driven insights.
Happy Reading!
Let’s connect
Join the fun!
Stay updated with our latest tutorials and ideas by joining our newsletter.
